This year, there’s no better way to be in line with the “reason for the season” than supporting small businesses. By shopping small, we can make a positive impact and one that hopefully makes a difference in our communities. Small Business Saturday, which falls on November 26 this year, is an annual event created by American Express in 2010 to encourage support for small businesses after the 2008 economic downturn and to highlight their importance so they aren’t overshadowed by their larger counterparts, who typically increase discounts and promotions around days like Black Friday and the beginning of December. Be sure to check out some of our very out Accounting Aid Academy small business clients below!
“Shop Small” Reminders:
- Plan Ahead: While most of us love the convenience of fast shopping, small businesses might take a little longer to ship your goods, so remember to plan accordingly when shopping for gifts.
- Spread the Word: Like and share your favorite small business content on social media. Let friends know how important shopping small is – $68 for every $100 stays in the community when shopping locally (compared to $43 when shopping non -locally).
- Use Hashtags: Hashtags are a great way to label and find updates on social media. They make content discoverable and allow users to find relevant content from other people and businesses.
- Review: Leave a positive review, especially for the hole in the wall and tiny boutiques you frequent. Some research shows that on average, consumers require upwards of 40 online reviews before they believe in a rating.
- Purchase a Gift Card: While you might not be able to buy a direct good, it’s important to remember restaurants and other service providers. Consider purchasing a gift card as a way to support those that may not be able to promote anything during the holiday season.